site and using the Facebook to promote its presence at the South by Southwest music festival in Austin earlier this year.
SWOT
Strength
They has a advantageous distribution networks.
Levi’s enjoys high brand equity. People all around the world recognize the brand name.
Levi’s products are unique and innovative in the style.
A lot of variety is offered by Levi’s ranging from sungla
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
Seoul :
Your Complete Convention City
-Success of international meeting
- G20 in 2010, Nuclear summit in 2012
LAS Vegas
- Changes to the image of gambling
in the city as a convention city
- Exhibition visitors and the number of MICE events increased continuously
Seoul CVB
REASONS TO CHOOSE SEOUL
WHY Seoul?
-Convenience
-A World Top 5 Convention City
-Necess
Busan
BEXCO
BEXCO, located in Haeundae, a beach resort community offers not only the successful organization of international conferences and exhibitions, but also many other pleasures for its participants.
Outline of the construction
-Scale Site -> 134,607 m2
-Outdoor -> 4,000평
-Indoor -> 8,568 평
-Convention hall -> 1,501 평
-the number o
of gambling laws in 2005.
After a comprehensive market analysis, which proves the potential with increasing visitor number and receipts in casinos, target market is set at tourists from China and the ASEAN countries. Followed by the competitor analysis on Resorts World Sentosa and Marina Bay Sands, site selection is carefully decided on Marina Bay where the coastal location and proximity to Cha
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
1. Introduction of Hotel
1-1 History
-Ambrose Lee upgraded the resort's villas, installed a sophisticated water-recycling plant and started rearing fish using sustainable stock for the resort's on-site restaurants. Then he established the Marine Ecology Research Centre (MERC) to boost diminishing numbers of giant clam.
1-2 Location
-Kota Kinabalu in Malaysia is located on the edge of the
I. Introduction: Why we chose this topic and our hypothesis
With advance of technology, the internet is being used for various purposes – to express ideas, to meet new people, to share new information, and also for pure entertainment. All the different forms of social media sites create a social platform where people from all around the world can interact freely. With social media, the wor
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
▣ k-pop festival Time table
It can find well-known singers in one place. It can attract national and international audiences because of a more differentiated performance. The Festival is located centered Big
Top Stage, Green Stage. The program is proceeding according to schedule of the main venues. And it are in progress that Rest time, morning hours and the middle of a break will be tak